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Intelligence
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Financial Services PR: 22.04.2013
Hedge funds discover the absolute value of brandingThese are difficult days for hedge funds. Regulations in the form of AIFMD are forcing fund managers to think more seriously about the impact of compliance, the markets are static, and competition from other investment vehicles has never been greater. [...]
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B2B Technology PR: 18.03.2013
Top 10 Tips on Writing a B2B Technology PR BriefWhen you are considering hiring a B2B Technology PR consultancy one of the first things you need to do is put together a brief. If you don’t have any previous experience of working with PR agencies this can be a daunting prospect, [...]
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B2B Technology PR: 20.02.2013
Vendors should sell clarity, not the cloud to SMBsThe fog surrounding the cloud could yet prove a vendor’s greatest asset when targeting SMBs, writes Aspectus PR’s Head of B2B Technology, Amy Redhead The fact that small companies are still struggling to get to grips with the concept of [...]
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Energy PR: 13.02.2013
Communicating energy efficiency in the built environment: How to burn long and bright with your PR strategyThe energy efficiency market for the built environment is crowded. Anyone who’s attended Ecobuild, the world’s largest event for sustainable design, construction and the built environment, would bear witness to this. The conference has almost doubled in size every year [...]
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B2B Technology PR: 31.10.2012
Maximising the PR impact of your corporate blogTen top tips for successful B2B blogging
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NEWS
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Financial Services PR: 07.05.2013
Aspectus PR launches Big Issue Invest Corporate Social Venture ChallengeAspectus partners with specialist social enterprise agency, Matter&Co, to support new model for Corporate Social Responsibility
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B2B Event Marketing: 06.02.2013
Aspectus PR to promote TechLeaders broker-dealer technology conferenceAgency selected to heighten the conference’s profile through an integrated media campaign
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B2B Event Marketing: 21.01.2013
SPE London appoints Aspectus PR to promote annual conference for oil & gas industry and City professionalsLondon, 21st January, 2013 – Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events has been appointed by The Society of Petroleum Engineers London Section (SPE London) to manage the [...]
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Financial Services PR: 04.12.2012
Insurance Technologies appoints Aspectus PRTargets expansion across the Financial Services marketplace with new messaging campaign
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Financial Services PR: 28.11.2012
Aspectus PR bolsters alternatives sector credentials with The IMS Group and HedgeOp ComplianceLondon and New York, 28th November 2012 – Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events, today announced its appointment by The IMS Group/Hedge Op Compliance to deliver its [...]
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BLOG
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PR & Communications: 22.05.2013
Aspectus PR New York finds its home from home amidst winds of changeIt’s been a long and winding road here at Aspectus PR New York in regards to office space. During Hurricane Sandy, the first telltale sign that we would not be returning to our beloved One West Street building were the [...]
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IT Security: 16.05.2013
Cyber security and the billion dollar tweetWhen the Associated Press’ Twitter feed announced there had been two explosions at the White House leaving President Obama seriously injured, the reaction was rapid and widespread. The Dow dropped an alarming 145 points as the shocking news made its [...]
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Financial Services PR: 09.05.2013
Aspectus has FIG coveredTake a disused warehouse, add a basketball court and some innovative start-up companies and what do you get? FIG Village – the latest brainchild of our client, Find Invest Grow (FIG).
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PR & Communications: 02.05.2013
Flaks off to a flyer, but fail to hack the paceLast weekend saw one of the most important events in the media calendar. No, not the Cannes Lions or PRWeek Awards, but the annual ‘Hacks v Flaks’ competition, where PR professionals and journalists get to dust off their football boots [...]
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Financial Services PR: 26.04.2013
Top tips for IFAs and Wealth Managers wanting to hit Generation XWealth Managers and IFAs have a great opportunity to use PR to reach out to younger clients. But only if they communicate in the right way about issues that really matter to the under 35s with good lifetime earnings potential [...]
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Social Media