With 1.2 billion apps available, consumers are spending more time using apps than ever before. But are we making the most of them professionally?
Certainly, the world of apps can be exciting: who wouldn’t revel in efficiently locating the nearest petrol station or restaurant? These are the kind of apps I tend to think will be life-changing, until I realise there is a restaurant on every corner and I don’t plan to eat out every night. Nevertheless, I tell everyone about them.
In the world of work however, apps can be more useful, and are often overlooked. Here are some ideas that may help in PR:
Tape-a-talk: Instead of searching high and low for a dictaphone in the office, use this simple app (it also means one less thing to carry). You could also use it instead of making notes in a meeting, to ensure that you don’t miss anything key.
Instapaper: Save important articles for when you have time to read them. You can also access them offline, which can be a real time-saver if used on the commute home.
Gotomeeting: As well as being web-based, Gotomeeting is available as an app, making it even more accessible. Whilst it probably can’t beat face-to-face communication, if you’re really struggling with coming up with an agreeable time and place for your meeting, then this app could help. It can involve up to 25 people for audio or video conferencing.
Teuxdeux: Create clear to-do lists that can include recurring tasks for each day. Download this app before January to tackle the pile of the New Year’s jobs.
Flipboard: Choose from up to 30,000 news topics to follow, effectively creating a personal magazine for each day; great for sourcing stories in particular sectors.
Of course, there are also the classics such as Twitter, Viber, and Skype. Not forgetting of course, Google Maps – who knows where we would be without that (literally)?
Using social media as an essential tool for B2B communication is enhanced by remembering that as they all exist as apps, they are therefore on-hand 24/7.
If using apps can help to organise your workload, then it is highly recommended. However, if you try them out and realise you miss your traditional ‘pen and paper’ to-do list, then stick to what you enjoy. The trick is to choose your apps carefully; they should enhance what you already need to do, not merely clutter your phone and create new distractions.
Having a few practical apps can save time and stress. The only thing I definitely wouldn’t recommend is using Candy Crush Saga at work; it will never go down well.