The UK manufacturing industry is enjoying something of a renaissance at the moment. So it is with a degree of sadness that the Aspectus PR B2B event marketing and engineering PR team put together the final activity report for MACH 2014. It’s the first year we’ve managed the PR campaign for this prestigious event on behalf of the Manufacturing Technologies Association (MTA), and it’s one we are proud to have been a part of.
Attended by more than 22,000 visitors, including business secretary Vince Cable, there was a real buzz around the show and, unsurprisingly, it was standing room only at many of the educational seminars that took place. The seminars covered a wide variety of topics, including the use of metal in additive manufacturing, the rise of 3D printing, and the latest developments in the aerospace supply chain.
According to the latest Manufacturing Advisory Service (MAS) Barometer, the majority (86%) of the UK’s manufacturing SMEs are planning to invest in capital equipment over the next twelve months. We were able to harness this theme during the PR campaign, with storylines addressing aspects such as innovation by UK manufacturers, and localisation of the supply chain.
MACH covers a huge range of technologies, including robots, lasers, grinding wheels, cutting tools and 3D printers. These are used across every industrial vertical sector imaginable – from aerospace and automotive, to shipping and energy. For us, what really stood out about this campaign was the sheer breadth of media it enabled us to reach out to, while strengthening relationships with those journalists we don’t often come into contact with.
A key challenge was to develop content that was compelling to such a wide cross-section of media relevant to MACH. Here, our unique storyline approach proved extremely effective, with coverage secured in magazines such as Manufacturing Digital, Aerospace Manufacturing, The Engineer, Commercial Vehicle Engineer, Energy Global, and Medical Plastics News.
Manufacturing and engineering is proving a strong area of growth for Aspectus and we’ve already signed our first client on the strength of our relationship with MACH. We are also in discussions with a number of exhibitors at the show about how we can use our growing sector expertise to support them.
If you are looking for a PR agency with expertise in manufacturing and engineering get in touch to find out what we can do for you.