Only connect – working in today’s media world
The media has changed out of all recognition. It is now multi-dimensional, dynamic, real-time and instantly searchable by anyone. Gaining quality coverage in top-tier mainstream media is just part of our job. Equally important is driving this coverage around digital media channels and making full use of your website as a publishing engine. The goal – of course – to make sure that our clients and the coverage we achieve for them show up every time their target audiences do a relevant web search.
It helps that we are also digital media experts. We have the skills to design, build and optimise websites, run e-mail marketing campaigns and blogs and consult on every aspect of social media engagement.
We see social media and mainstream media as fundamentally connected; we use one to feed and add value to the other. And we know exactly how to do this; we understand what social media channels work best for every story, every client.
But the key to unlocking the full value of PR in today’s connected media world is to produce quality content in the first place. That’s why we have a whole team of full time writers. Great ideas and great stories are what really make the difference. Especially now.