Aspectus marks most successful year yet with move to Tech City

Independent global communications agency wins clients, recruits talent and expands into Old Street office.


16 Apr
by Aspectus PR

London, 15th April 2015 Capping an outstanding financial year for Aspectus, with global revenue, profit and head count increasing, the agency’s HQ is moving to a new home in Old Street.

In addition, Aspectus will soon be unveiling a new website presenting a unique offering that turns communications into a corporate differentiator and links marketing spend to specific, measurable business outcomes.

“An increasing number of businesses within the energy, technology, financial services and engineering markets are recognising the value that can be achieved by an independent, employee-owned agency, completely focused on results. Whether its global companies, SMEs or disruptors we are proving return on marketing and helping businesses grow,” enthused Global CEO, Alastair Turner.

“The move to Tech City puts us in the centre of a dynamic, invigorating and highly innovative community. Our people are looking forward to being a valuable part of that community and helping some of the hottest new businesses build their brands, increase sales and attract investment,” concluded Turner.

Aspectus is one of the fastest growing global communications agencies. Alongside the new HQ and new website, Aspectus will soon reveal a new range of services that will improve clients’ engagement with their markets. The agency is also set to announce a number of strategic hires and new offices to support its expanding client base and drive its growth through 2015 and beyond.

New contact information for Aspectus can be found here: www.aspectuspr.com/contact-us/.

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering, B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

Media contact
Alastair Turner
Aspectus PR
T (UK): 020 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com

Tags: Aspectus PR, London office, Old Street,

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European Network of Cyber Security appoints Aspectus to drive engagement

Aspectus to implement targeted communications campaign and carve out ENCS’ share of voice across Europe


10 Apr
by Aspectus PR

London, 10th April 2015 – The European Network of Cyber Security (ENCS), the independent member organisation that brings together critical infrastructure stakeholders and security experts to deploy secure energy grids and infrastructure, has appointed Aspectus to help broaden the company’s engagement with its target audience across Europe as it seeks to grow its membership base.

ENCS handpicked Aspectus to deliver a PR campaign that expands its pool of members, encourages better understanding of cyber security issues across Europe and promotes the essential work that the network is carrying out to secure energy grids.

“I worked with Aspectus during my time at Elster, the global meter manufacturer. Impressed with their depth of industry knowledge and strength of work they deliver, I decided to call on them again when I joined ENCS to help grow the ENCS name as the network for cyber security experts across Europe,” says Geoffrey Riggs, Director of Marketing Communications.

The PR campaign will utilise ENCS’ team of cyber security experts in a targeted thought leadership campaign across a series of storylines encompassing articles, interview campaigns and news announcements.

“ENCS do fantastic work bringing together the cyber security community in Europe and we’re looking forward to getting their exceptional work out there with a dedicated PR campaign. Our approach encompasses media, search and content and we are confident that this will help drive engagement with existing and prospective members, along with the wider industry,” says Alastair Turner, Global Group Director at Aspectus.

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering, B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

Media contact
Alastair Turner
Aspectus PR
T (UK): 020 7242 8867
T (USA): +1 (646) 792 2375
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com


Aspectus announces new Head of Energy

Aspectus, the global communications agency serving the energy, financial services, technology and engineering sectors, is pleased to announce the appointment of Joanne Smalley as the new Head of Energy.


02 Apr
by Aspectus PR

London, 2nd April 2015 – Aspectus, the global communications agency serving the energy, financial services, technology and engineering sectors, is pleased to announce the appointment of Joanne Smalley as the new Head of Energy.

Joanne has more than 13 years’ PR, marketing and communications experience, ten of which were spent at household names within the energy sector, including British Gas, EDF Energy and E.ON. She also headed up the communications function at ELEXON, the UK’s balancing and settlement body. Joanne’s track record covers energy regulation, metering, smart grid, retail, generation and trading, as well as balancing and settlement, giving her a comprehensive overview of the sector, along with a real passion about what the future will bring.

Joanne said: “With political pressure, regulatory changes and a constant flow of new technology into the market, there has never been a more exciting time to be a part of the global energy industry. Aspectus is cementing its position as a leader in the delivery of integrated strategic communications for the sector, and I am delighted to be joining the team at a time when PR is playing an increasingly important role across the industry.”

Aspectus is one of the fastest growing global communications agencies. Alongside Joanne’s appointment, the agency is also set to announce further strategic hires and new offices to support its expanding client base and drive its growth through 2015 and beyond.

Joanne succeeds Kate Garratt, who leaves the company after seven years, and will be responsible for driving the continued growth of the energy practice.

Alastair Turner, Global Group Director at Aspectus PR, added: “We’re delighted to welcome Joanne as the new Head of Energy. Joanne brings a wealth of sector knowledge and experience and I’m really excited about what the future holds for the team. With recent client wins, including Archer, ENCS, KIC InnoEnergy and OpenLink, I am confident that the energy practice will continue to go from strength to strength under Joanne’s leadership.”

About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

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Media contact
Alastair Turner
Aspectus PR
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com


Aspectus PR selected by OpenLink as global communications partner

Aspectus PR has been selected by OpenLink, the global leader in Energy, Commodities and Treasury trading systems to act as its global communications partner.


25 Feb
by Aspectus PR

London and New York, 25th February 2015 – Aspectus PR has been selected by OpenLink, the global leader in Energy, Commodities and Treasury trading systems to act as its global communications partner. OpenLink chose Aspectus for its deep industry knowledge, focus on business outcomes and creative approach to integrated communications. The win followed a competitive pitch at the end of last year.

Michael Golding, Global Head of Public Relations at OpenLink said: “We operate in highly complex and competitive sectors, so it’s imperative that our agency truly understands the market. Looking beyond an agency who just provides media relations, we wanted a team that could offer a forward-thinking, integrated approach to communications that’s in-step with the way our clients and prospects think. On both counts, Aspectus was the stand out choice.”

Ellie Bacon, Global Group Director at Aspectus PR added: “Aspectus’ track record in the C/ETRM space is second to none, so to be able to combine that with our financial services experience really plays to our strengths. Recent market volatility coupled with sweeping structural market changes make it a fascinating time for communications in this market. We’ll be identifying the key strategic topics for OpenLink, developing persuasive and creative content around them and ensuring that it reaches the people they need it to. This is all with a view to bolstering OpenLink’s engagement with its target audiences to support its business ambitions.”

OpenLink will be supported by Aspectus’ offices in London, New York and Singapore, as well as through its relationship with Paige PR in Houston.

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

Media contact
Ellie Bacon
Aspectus PR
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com

Tags: Aspectus PR, London, New York, OpenLink,

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Aspectus PR announces senior appointment for energy team

Aspectus PR has promoted Laura Iley to the role of Account Director – oil and gas lead.


12 Feb
by Aspectus PR

London, 12th February 2015 – Aspectus PR, the global communications agency serving the energy, financial services and technology sectors, has promoted Laura Iley to the role of Account Director – oil and gas lead.

In this new role, Laura will be responsible for driving the development of Aspectus PR’s growing portfolio of upstream oil and gas clients. Her appointment comes as Aspectus PR announces its strategic partnership with Houston-based Paige PR – part of the energy practice’s ongoing global growth strategy.

Commenting on her promotion, Laura said: “I’m extremely passionate about the energy industry and hugely excited about this opportunity. We are continuing to establish a strong position within the oil and gas sector, and with Paige PR on board we now have the local presence to support clients in the energy capitals of Europe, Asia and the United States.

“The oil and gas market is entering a particularly turbulent phase, which is why it’s more important than ever to ensure your organisation is communicating the right messages, to the right audiences, through the right channels and at the right time. Our integrated approach to content, media and search enables real engagement between our clients and their markets, which delivers measurable business outcomes.”

Alastair Turner, Global Group Director at Aspectus PR, added: “I am delighted to welcome Laura into her new role. Her connectedness to the industry combined with the speed at which she has scaled the agency learning curve is particularly impressive. Our continued focus in core areas means we now have a team of sector specialists, so we can be truly focused on achieving our clients’ goals.”

Aspectus PR will be attending the SPE/IADC Drilling Conference and Exhibition at the ExCeL in London from the 17th–19th March. Contact laura.iley@aspectuspr.com for more information or to arrange a meeting.

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on financial services, energy, engineering and B2B technology and events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

Media contact
Alastair Turner
Aspectus PR
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com


Aspectus PR nominated for PRmoment award

Aspectus PR and Fidessa have been acknowledged by PRmoment for running one of best financial PR campaigns of 2014.


10 Feb
by Aspectus PR

Aspectus PR and Fidessa have been acknowledged by PRmoment for running one of best financial PR campaigns of 2014.

The shortlisting, announced on January 29, is for building Fidessa’s brand and generating leads amongst those in the wholesale financial markets that trade or invest in equities and derivatives.

With the target audience operating in a complex industry, the campaign required a detailed understanding of financial markets and the ability to talk the talk. Technical content was kept simple and creative in order for Fidessa’s insights to be remembered and for messaging to stick. The campaign focused on major themes driving the market’s transformation with the goal of saturating the key financial centres with news and views to position Fidessa as a trusted partner in an era of constant change.

Simon Barnby, Group Marketing Director, Fidessa: “We often get comments from people in the marketplace, praising our marketing and public relations. The publicity has generated numerous new business leads, and we are increasingly known in areas where we used to have little presence, such as derivatives.”

Katy Galasinski, Head of Financial Services PR at Aspectus PR, added: “Fidessa continues to raise the bar when it comes to innovative marketing in finance. Our partnership has spanned nearly six years and we look forward to continuing to work together on many more award worthy campaigns.”

Winners of the 2015 PRmoment Awards will be announced on March 4 at The Brewery in London.

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on financial services, energy, engineering and B2B technology and events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

Media contact
Katy Galasinski
Aspectus PR
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com


Aspectus PR and Paige PR unite in strategic partnership

Firms join forces to provide superior public relations support in world’s energy capitals


13 Jan
by Aspectus PR

Houston/London, 12th January 2015 – Aspectus PR, a global communications agency headquartered in London, has entered into a strategic partnership with Paige PR, a leading oil and gas public relations firm in Houston, to complement its US offering. This partnership will enhance both firms’ public relations and communications support to international oil and gas clients.

“We have secured a number of new energy clients over the past year, many of which have a strong US presence led from Houston. This agreement between Aspectus and Paige PR complements both companies’ strengths, and we’re confident we’ll serve our clients better as a result. The media landscape has changed beyond recognition over the last few years and the integration of search with media, fueled by quality, creative content is becoming increasingly important,” said Kate Garratt, head of Aspectus PR’s energy practice. “Paige PR really understands the new media world, making it the perfect partner.”

“The benefits of this agreement are endless,” said Paige Donnell, principal and founder of Paige PR. “Our partnership comes at a time when the global energy market is entering a particularly volatile phase. This joint venture now allows clients on both sides of the pond to have on-the-ground support at any moment, something we weren’t able to offer previously.”

Together, Aspectus PR and Paige PR have been providing communications services to clients since September 2014. The two companies have worked alongside each other at global industry events including the 2014 SPE Annual Technical Conference and Exhibition in Amsterdam and will provide joint support at the 2015 Offshore Technology Conference in Houston.

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on financial services, energy, engineering and B2B technology and events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com

About Paige PR
Paige PR is a public relations and marketing consultancy with extensive experience serving the oil and gas, chemical, industrial and renewables industries. Its public relations efforts focus on defining its clients’ strategies and communicating messages that deliver results. www.paigepr.com

Media contacts
Laura Iley
Aspectus PR
www.aspectuspr.com
T (UK): +44 (0) 20 7242 8867
E: laura.iley@aspectuspr.com

Paige Donnell
Paige PR
www.paigepr.com
T (US): +1 (832) 566 6503
E: paige@paigepr.com

Tags: Aspectus PR, Energy PR, Houston, London, Paige PR,

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Aspectus PR launches guide to the Capacity Market Auction 2014

London, 9 December 2014 – Aspectus PR’s energy communications team has launched a guide to the December 2014 Capacity Market Auctions. The short guide is primarily aimed at journalists who cover a wide beat and may benefit from a concise explanation […]


09 Dec
by Aspectus PR

London, 9 December 2014 – Aspectus PR’s energy communications team has launched a guide to the December 2014 Capacity Market Auctions.

The short guide is primarily aimed at journalists who cover a wide beat and may benefit from a concise explanation of the complexities of the auction. During the auction, which runs from December 16-19, the Government will look to procure 53.3GW of capacity for use at times of high energy demand.

“It’s a complex topic. We’ve distilled key market messages into a handy guide that journalists can refer to as the auction progresses,” explains Kate Garratt, Head of Energy at Aspectus. “In addition we’ve outlined the most newsworthy points of the auction and given an overview of key topics that may come up and potential spokespeople. We hope it will be helpful!”

This is the first Aspectus Green Guide and you can obtain a PDF or print copy by emailing energy@aspectuspr.com

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

Media contact
Alastair Turner
Aspectus PR
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com


ProSep engages Aspectus PR as global communications partner

Aspectus PR has been appointed as global communications partner to ProSep Inc., the oil, gas and water treatment specialist.


04 Dec
by Aspectus PR

London, 8 December 2014 – Aspectus PR has been appointed as global communications partner to ProSep Inc., the oil, gas and water treatment specialist. Headquartered in Houston, ProSep offers an unparalleled portfolio of separation technologies and services to the global oil and gas industry. The company currently employs over 100 people worldwide and has secured over $38.4 million in new contracts so far this year.

With ambitious plans for growth, ProSep selected Aspectus to support the delivery of its strategic vision by continuing to strengthen the company’s media profile and building its global brand identity. Aspectus will be responsible for delivering ProSep’s strategic communications and media campaigns across the Americas, Europe, Africa, the Middle East, and Asia Pacific.

“ProSep has set an ambitious growth strategy for the next five years and it is essential we have the right partners in place to support us,” states Megain Buchan, PR & Marketing Manager, ProSep. “Aspectus PR is a forward-thinking agency with in-depth sector knowledge and an innovative approach to PR and communications. They really understand how the media landscape has changed, and in particular the importance of integrating our search-focused efforts with media and creative content. It was this approach that made them the stand out choice.”

ProSep is one of several major clients signed to Aspectus PR’s energy practice this year. Over the last 12 months, the energy team has also doubled in size, driven by an expanding client base from across the energy spectrum. Aspectus now boasts a strong portfolio of upstream clients, strengthened by the agency’s wider expansion into key global energy hubs and the launch of its innovative Search Integrated Communications (SINCOM) model. Conceived to harness the power of smart, shareable and searchable content, SINCOM integrates PR content with a client’s website and keywords to create a dynamic link between media coverage, social media output and search performance.

“The global marketplace must understand, buy into and trust ProSep’s products and services,” says Kate Garratt, Head of Energy, Aspectus PR. “We have proven expertise in delivering the results our clients desire in the energy market. By developing penetrative, consistent and memorable campaigns delivered via multiple channels, we will create enhanced conditions for ProSep to successfully deliver its global sales strategy. SINCOM was also a significant draw for ProSep, due to its ability to drive a significant and measurable increase in sales engagement, optimised search results and web traffic from specific target audiences.”

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

Media contact
Alastair Turner
Aspectus PR
T (UK): +44 (0) 20 7242 8867
T (USA): +1 (646) 202 9843
T (Asia): +65 6597 0954
E: pr@aspectuspr.com
www.aspectuspr.com


UK Power Reserve appoints Aspectus PR to lead new PR strategy

Aspectus to implement targeted communications campaign and increase UK Power Reserve’s share of voice across key media


26 Nov
by Aspectus PR

London, 26 November 2014 – UK Power Reserve (UKPR), a company that generates smart and flexible power to enable the National Grid’s balancing services, has contracted Aspectus to develop a new PR strategy, and implement an effective and targeted media relations campaign.

Founded in 2010, UKPR is headquartered in Solihull and has 14 power generation facilities across the UK. It has appointed Aspectus to ensure the company leads the conversation on key energy topics such as the capacity market, demand side management and the overall energy mix in the UK.

“Aspectus has already begun to boost our share of voice across our key media titles,” says Tim Emrich, CEO, UKPR. “The team has great market knowledge and really understands the type of impact we want to have. We are confident they know the best way to communicate our message to the people that matter.”

The specialist energy team at Aspectus was chosen by UKPR because of its demonstrable industry knowledge and the strength of its relationships with key journalists. The appointment comes as Aspectus continues to develop its energy practice following significant growth over the last 12 months.

“Flexible power generation ensures the security of energy supply to households and businesses across the UK, and is of increasing importance as the nation sets its balancing strategy for the coming decades,” says Kate Garratt, Head of Energy, Aspectus PR. “It is fantastic that we are working with a company of UKPR’s calibre. It is a forward-thinking, innovative company with a strong leadership team and a clear vision. We know we can develop an excellent strategy that positions them well in the market at this important juncture in the capacity market debate.”

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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com

Media contact
Alastair Turner
Aspectus PR
T (UK): 020 7242 8867
T (USA): +1 (646) 792 2375
E: pr@aspectuspr.com
www.aspectuspr.com