London, 19th April 2011 – Ayima Search Marketing, a leading search engine optimisation (SEO) consultancy to large corporates, has appointed Aspectus PR to manage its UK campaign. Aspectus will focus on raising awareness of Ayima amongst senior decision makers, as well as educating its target markets of large businesses and e-commerce providers on the value of quality SEO advice and implementation. At the same time, Ayima will be supporting Aspectus with SEO strategy for its own website.
“It’s surprising how few PR agencies really understand SEO, but Aspectus PR really bucks the trend, taking an innovative approach that integrates PR with SEO to establish a proven track record in creating successful campaigns supporting their clients’ search marketing activity,” says Richard Game, Director of Services at Ayima Search Marketing. “With a deep knowledge of our target markets and excellent media contacts, Aspectus was an obvious partner for us to work with on our PR activities.”
Aspectus has long recognised the value PR can deliver when combined with SEO, ensuring clients appear as high up the search engine rankings as possible. “PR and SEO are a natural fit;” says Alastair Turner, Managing Director, Aspectus PR. “Yet there is still much confusion as to what SEO actually entails, and the commercial benefits it can deliver. We are delighted to be working with one of the leading brands in this sector to explode some of the myths and evangelise about the growing business need for effective and high-quality search marketing strategies.”
About Ayima Search Marketing
Ayima Search Marketing is a specialist Search Engine Optimisation (SEO) agency established to fill the desperate need in the market for quality SEO advice and implementation, and offer an alternative to the crowd of (generally) mediocre agencies that have jumped on the Search bandwagon of late. For further information please go to: www.ayima.com
About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com