London, 3rd December 2007 – The Structure Group, a leading management consultancy with a focus on the deregulated energy industry, has appointed SPARX Communications to handle its public relations in the UK. SPARX will help Structure to build its brand within the energy space, launch its services to the financial services sector, and promote its award-winning credentials as a great place to work. The relationship with Structure adds to SPARX’s growing number of clients working in both energy and financial services sectors.
“The Structure Group is an exciting company to work for,” says Alastair Turner, managing director of SPARX. “It is one of the 50 biggest consulting organisations in the UK, with £15-16m revenue in 2007. It has a very entrepreneurial spirit and is bucking traditional industry thinking by ensuring that it remains an attractive place to work while maintaining strong business growth. It has already established itself as the go to company for transformational projects on the wholesale side of the energy business, and is applying its winning formula of hiring the best consultants to its new financial services sector. Initial discussions have shown that there is a rich seam of PR potential at Structure, and we’re very excited about delivering a great campaign that really cements its position as the leader in its field.”
Jim Hayward, senior director at The Structure Group says: “This is an exciting time for The Structure Group in the UK. Our energy practice is going from strength to strength, and we are now expanding our remit by targeting the financial services sector. We focus on doing the best possible work for our clients, and that means continuing to hire the best possible consultants and giving them the scope to develop even further by building our brand and growing the business. We feel that this is the perfect time for us to take on our first PR campaign, and that in SPARX we have an agency that has the necessary experience in all our sectors, as well as the track record to prove they can deliver.”
SPARX will be working with The Structure Group to develop a strong programme of media relations, targeting the energy, financial services and HR trade press, along with the business and finance pages of the national media.
About The Structure Group
The Structure Group partners with blue chip companies when they are developing and delivering key elements of their business strategy. It works with organisations either to implement new or optimise existing business capabilities relating to their people, processes and technology. The Structure Group has more than 200 consultants worldwide, with offices in London, Houston and San Francisco. In Europe, The Structure Group’s clients include major blue chip companies, including BP, Shell, EDF Energy, Centrica and NUON.
At the 2007 ‘50 Best Workplaces in the UK Awards’ the company took first place in the following categories: Most Trusted Management; Most Collaborative Culture; Best for Absence of Organisational Politics; Most Fun & Friendly Company; and Most Welcoming Company. The Structure Group was also was ranked third in the Best for Work Life Balance category. The awards are based on a combination of employee surveys and
a cultural audit of policies and practices.
About SPARX Communications
SPARX is a business-to-business PR and marketing services consultancy, with a strong background in technology. SPARX is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services.
We provide targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people.
SPARX is a founder member of the First PR Network, which brings together some of Europe’s most progressive marketing communications agencies. For more information please go to: www.first-pr.com.
For more information please go to: www.sparxgroup.co.uk.
Tel: 0207487 8443