We mean media in its truest sense: any channel that has a role to play in spreading the word. It may be mainstream media, social media, events, awards, analysts or direct marketing. It certainly will include your website, which we see as a publishing engine in its own right.
Some will be more relevant than others. And all will require a different approach. It’s a case of finding the most effective channels and getting maximum possible exposure. It may not be the channel you think. We look at who you are trying to reach and then pin point those that deliver the best outcomes.
Our people are extremely well connected. They know all the key influencers, from journalists and analysts through to the hot events, bloggers and commentators.
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