A survey by McKinsey of 1,700 executives around the world proves that Web 2.0 is delivering significant measurable benefits for companies in marketing, customer relations, supply chain management and many other areas. The survey also highlights cost savings across the board among Web 2.0 users, especially in marketing, travel, communications and working with external suppliers.

It’s no surprise to us at Aspectus. Web 2.0 has changed the face of PR by massively increasing the value and impact of quality content. Social media, the child of Web 2.0, has levelled the playing field between formal and informal publishing. The opportunities for hitting your target audience with the right messages, at the right time, in a form that suits them, have never been greater. And this is just the beginning.

The McKinsey survey is fascinating by the way and well worth a detailed read [full reading after registration].

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