That the proliferation of social media has driven a dramatic shift in the way we consume our global news has been particularly apparent in the form of the spoilers relating to the Olympic Games.

Here in the Aspectus PR New York office, we’ve been doing all we can to hide from the live streaming coverage and buzz of the Twittersphere before watching the evening broadcast to discover that Phelps has won yet another Olympic gold and broken the record to become the most decorated Olympian of all time; or that the US Olympics women’s gymnastics team won gold. (Of course, we had to wait until the next day to congratulate our London office on the men’s gymnastics team medal…)

As media professionals usually so plugged-in to world issues such as the Knight Capital trading glitch or the approaching expiration of the Bush-tax cuts, such a time delay between news breaking online and broadcast TV highlights is akin to the difference of a millisecond in trade execution for a high-frequency trader – or a place on the podium perhaps.

One thing’s for sure, in our high-speed, real-time and globally-connected world, avoiding news – whether good or bad – has never been harder. But at least with the ubiquity of social media, you now have the opportunity to be part of the conversation.

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