We need to nurture strong relationships through understanding their needs, thinking like them, acting like them, understanding their pressures.

Well, this is certainly the case here in Asia, but it turns out we may be even closer bedfellows than we thought.

Last week saw World Sleep Day. It is an annual event and according to the organisers – The World Sleep Day Committee of the World Association of Sleep Medicine (WASM) – it is intended to be a celebration of sleep and a call to action on important issues related to sleep. Such issues include: medicine, education, social aspects and driving. It aims to lessen the burden of sleep problems on society through better prevention and management of sleep.

However, it seems that many do not get enough sleep as a result of the stresses and strains of their professions, according to the Chinese Medical Doctor Association, which has just launched the 2014 China Sleep Quality Index research report.

So who are the worst sleepers in China?

With an index score of 56.5 it is the media. What causes this? Scarce people resources and budgets? Incredibly demanding deadlines? A huge geography to cover? Not enough PR agencies to lend support with timely, meaningful and relevant information?

In second place, with an index score of 58.4 it is Public Relations professionals (the report includes advertising professionals as well). What causes this? Scarce people resources and budgets? Incredibly demanding deadlines? A huge geography to cover? A busy, tired and overworked media sector?

Whatever the answers, we should use this information to bond further with our brothers and sisters in the media. Reach out to them and say ‘Its OK, I understand, I am like you, I am with you, here’s a great story for you!’

We are truly united in tiredness.

Further rankings:

3. Small business owners 59.5
4. Health care and medical workers 60.8
5. IT 61.4
6. White-collar workers 61.6
7. Blue-collar workers 61.9
8. Corporate executives 62.1
9. Finance professionals 62.2
10. Salespeople 62.3

With not a little irony, this blogger wrote this at 2:40am when unable to sleep (Sleep Quality Index score TBC).

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