That’s just one second less than that of a goldfish. And it’s four fewer seconds than a human’s attention span 14 years ago. So, what else can you do in just eight seconds?

  • Qualify in a bull riding contest
  • Solve a Rubik’s cube (who knew 5.55 seconds was the world record?)
  • Compete in a dim sum eating challenge

It also takes the same amount of time to form a first impression.

We often talk about why there has been such a drop in the human attention span. The short of it is the increase in outside influences and distractions. This got us thinking about PR and how important it is to grab the attention of your audience. In the digital age – more so than ever – we are competing to make a positive, stand out impression. Mastering that in just eight seconds is no easy task.

So how, as a company, do you break the barrier of this eight-second stat, be the exception to the rule, and ensure that your voice is heard? It’s about being distinct and different. You need creativity, bold ideas and thinking outside of the box.

It’s not just about the traditional stuff. Press releases and articles are great, but infographics, videos and images make the difference. It is only then that you have a chance at being anything but the average.

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