Written by Jack Bower
If you think you have even the slightest interest in media and communications, then you should definitely consider applying to the internship programme at Aspectus! Specialising in four main areas (financial services, energy, technology and engineering), Aspectus has offices in London, New York, Houston, and Singapore. While a truly global agency, Aspectus knows its clients and industries intimately.
With an early interest in journalism, I studied English Literature at university. I developed a lot of my core writing and communication skills at my university newspaper in Birmingham and during a work placement at a local newspaper near where I live in Buckinghamshire. But I still didn’t quite know what I wanted to do, so I started a postgraduate degree in the hope of gaining more career direction. A Masters in International Relations and Economics was a big academic jump, but it gave me a better understanding of how the world really works. It also shaped a lot of my new-found interests in energy and finance in the media.
Over the last few weeks, I have been placed in the energy team at Aspectus. From both upstream and downstream oil and gas companies to renewable and clean energy businesses, the client list at Aspectus is both diverse and dynamic. My responsibilities vary from developing written content for social media and blogs, organising client reports, researching and pitching stories to journalists, and taking part in team brainstorms. I have also found that my experience in journalism has been particularly useful at Aspectus, as it both requires a grasp of the media industry as well as a sharp writing style.
From my experience, here are some top tips for getting the most out of a PR internship:
Make sure you research the business. Find out about its clients as well as the particular problems and issues its clients face. There’s no point even applying if you can’t do the basic groundwork.
On the job
Say yes to as much as you can, but don’t overload. Take on enough so that you’re busy, but that you’re also comfortable with the quality of work you’re producing. For example, I always volunteer for proof-reading because it’s a great way to help out colleagues and it allows you to get your head around what’s going on with clients. Also, introduce yourself to people. Usually, interns are in and out of the office on a rolling basis, and it can be difficult for everyone to keep track, so take the time to say a quick hello… they won’t bite!
After the internship
Now, you’ve got the relevant experience at a reputable communications agency. You’ve made the connections. You know the lingo. And you can hold a conversation with a future employer about an industry challenge. What are you waiting for? The world is your oyster!