…I was distracted at the time rummaging in the cupboard looking for a box of mince pies I was sure was in there. Priorities.

My dismissive stance was, on reflection, somewhat unintentionally misleading. I’m not a believer in resolutions for the upcoming year, I don’t have the willpower. Might as well accept it. But since working with @lkarmitage, I have become a big fan of what she calls ‘learnings’. Basically – lessons, what has a situation taught you? Last year I wrote about some learnings I was going to apply in 2015 and I was planning to do this same this year. I even asked my team about what they’d say so that I could make it a well-rounded piece.

But like all the best laid plans, they got disrupted. My mother-in-law brought me Wonder by R.J. Palacio for Christmas. I won’t spoil it for those of you that haven’t read it. But the overview reads: “My name is August. I won’t describe what I look like. Whatever you’re thinking, it’s probably worse.” Towards the end of the book, August’s Middle School Director is making a speech at the fifth grade graduation, within which he quotes a line from J.M. Barrie’s book The Little White Bird: “Shall we make a new rule in life…always try to be a little kinder than is necessary?”

This struck a real chord with me on a personal note, but what does it have to do with comms? You could argue that it has everything and nothing to do with it. But August, the central character of the book, speaks with such honesty and vulnerability, that just by knowing him people learn more about themselves and build meaningful connections with the world around them. Brands with a purpose and a mission could learn a lot from his authentic voice in order to bring value to their interactions with clients, stakeholders and the wider community.

I’d like to think that being a little kinder than is necessary would benefit us all personally, but also lead to thoughtful, engaging, comms. 

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