Global media campaign to increase brand awareness.

The brief

The objective of this campaign was to raise Air Energi’s profile within key stakeholder groups across its global target regions. Also, we wanted to differentiate Air Energi from its competitors by positioning the company as the industry-leading workforce

50%
increase in coverage visibility within the target market
20+
interviews secured
100+
pieces of coverage in over 10 countries

The results

Aspectus polled a selection of industry professionals to obtain a snapshot of perceptions and attitudes to the Air Energi brand, as well as create a benchmark for measuring the impact of the campaign.

We have outperformed our direct competitors both in quality and quantity of coverage. A large part of this success is down to the proactive approach of the Aspectus team, coupled with a genuine interest in our business and first class press connections.

Graeme Lewis, Group Commercial Director
Air Energi

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