Media campaign across top tier and investment press to raise asset manager’s profile

The brief

Develop a campaign leveraging veteran fund manager Paul Mumford’s equities investment expertise to secure quality media coverage in the investment trade press, top tier business and national media highlighting the strength of Cavendish Asset Management’s key funds.

63
pieces of coverage over 6 months
26
interviews
9
breaking news initiatives

The result

Using our strong media relationships, a proactive news jacking approach and punchy articles we secured coverage in the investment press at least once per week over a 6 month period, as well as more than 25 pieces of national coverage and interviews with The Financial Times, The Telegraph, London Evening Standard, Reuters and Bloomberg Radio.

Aspectus’ proactivity and quick thinking has generated high quality coverage and built us a sustained media profile. They understand our business and consistently deliver on ideas to insert us into the news agenda.

Paul Mumford, Fund Manager
Cavendish Asset Management

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