Media and thought leadership campaign across business and national media to raise brand awareness.

The brief

Concur wanted us to continue the excellent results we set out in the first half of the year. We focused on proactive newsjacking opportunities and thought-leadership pieces to build the profile of Concur spokespeople in both the SMB and Enterprise focused spaces.

164m
online readership (generated from January 2016 - June 2016)
220k
estimated coverage views
265k
circulation in offline press

The result

Aspectus exceeded its coverage target by 50% during the first half of 2016 - securing hits in key national titles including the Daily Telegraph, City A.M., Share Radio and several vital trade titles. Coverage also generated direct LinkedIn approaches for senior spokespeople demonstrating the true value of successful PR.


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