Managing M&A and preparing for sale.

The brief

Aspectus was charged to develop and execute eFront’s M&A communications strategy in the run-up to its sale, while building a distinct brand profile with mainstream, investor and specialist media to support the process.

14
high-quality pieces on the deal itself
2
pieces went above and beyond simply reporting the deal
11
high quality byline or interview-based pieces in top tier press

The result

In the nine months leading up to the sale, Aspectus succeeded in building eFront's profile across a range of spokespeople and all its regions through 11 bylined or editorialised piece across major, top-tier national and trade publications. Regarding the sale itself, Aspectus successfully controlled message, timings, and sensitive information, producing timely and appropriate coverage and communications for all stakeholders.

Aspectus’ efforts around our sale went above and beyond the usual communication around the sale itself – though this was executed well. They also put a lot of thought into helping us position ourselves well ahead of the sale itself.

Clementine Daniel, Marketing Director
eFront

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