A content and media campaign to launch Fidessa in Australia.

The brief

Break Fidessa into a new market with no previous footprint and a firmly entrenched incumbent.

>20
pieces of quality coverage
2k+
whitepaper downloads

The result

Fidessa entered the Australian market with a bang! The media and market took note with a significant amount of coverage (including The Australian, The Age, The Australian Financial Review and Australian Banking and Finance) and downloads of the whitepaper.

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