Media campaign to promote the CIP and drive more sustainable energy innovations to the programme.

The brief

Aspectus was appointed to strategically drive awareness and build the profile of the CIP, as a key initiative for finding new innovations and accelerating them to market. We developed its reputation as a catalyst for sustainable energy innovation across Europe.

65
pieces of top tier coverage
15
countries where we achieved coverage
5
case studies produced

The result

Over the three months that the CIP ran we achieved 65 pieces of top tier coverage and 8,000 website views in the first month of opening – more than the whole of the 2015 campaign. We established the CIP as a key route to bringing sustainable energy innovations to market and have been reappointed to build on this success in the next round.

What’s most refreshing is that Aspectus are very down to earth people, no timesheets, no going over the ‘quota’, just good proactive PR. They are amazingly effective at getting results. We had no hesitation in renewing our annual contract with them.

Raj Ghelani, Marketing & Communications Director
KIC InnoEnergy

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