PR campaign to promote KIC InnoEnergy as the European innovation catalyst for sustainable energy.

The brief

Aspectus was appointed to strategically drive awareness and build the profile of KIC InnoEnergy, a body funded by the EIT, partner companies and universities across Europe. We developed its reputation as an expert in innovation, business creation and education in sustainable energy, both in Europe and globally.

50+
press releases issued
15
countries where we achieved coverage
29
interviews secured

The result

In 12 months, we achieved more than 220 pieces of top tier coverage across Europe's energy press, and established KIC InnoEnergy and its spokespeople as the go-to organisation in the sustainable energy sector. We've just been reappointed to build on this success for the next 12 months.

What’s most refreshing is that Aspectus are very down to earth people, no timesheets, no going over the ‘quota’, just good proactive PR. They are amazingly effective at getting results. We had no hesitation in renewing our annual contract with them.

Raj Ghelani, Marketing & Communications Director
KIC InnoEnergy

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