A content and media campaign raising Milestone Group's presence in the Life and Pensions sector.

The brief

Following the UK Government’s charge cap of 75 basis points on default pension schemes, we created sharp and engaging written and visual content arguing that the cap would force a dramatic change in technology infrastructure for pension funds – and one that Milestone Group is perfectly placed to support.

6
hits in specialist pensions media in 2015
6
interviews with pension press
2
events used the infographic

The result

Infographic developed for direct marketing, events and LinkedIn | Consecutive monthly coverage in leading specialist publication Pensions Age | Top story on Pensions Insight newsletter | Lead quote in the European Pensions feature on pensions governance | Double page coverage spread in Pensions World | Interview engagement leading to 6 new relationships with leading specialist Life and Pensions journalists

2015 has been a record year for getting our name out in the Life and Pensions space. Underpinning the success has been a combination of quality written copy and engaging visual content.

Nathan Travel, Product manager (EMEA)
Milestone Group

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