Media campaign to elevate the company's profile and position analysts as FX market experts.

The brief

Media campaign to elevate the company's profile and position analysts as FX market experts.

41
pieces of coverage over a three-month period
700%
increase in coverage versus the prior three months
42
interviews over a three-month period

The result

OANDA's CEO was profiled on Bloomberg TV and The Daily Telegraph, showcasing its ability to withstand big shocks to the market. Over three months, OANDA's analysts were regularly featured in Bloomberg, The New York Times and Reuters.

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