Build brand and product awareness through integrated PR and digital campaigns

The brief

ZoneFox tasked Aspectus with magnifying its brand and machine learning based cyber-security offering across the technology, security and national press. It was also charged with running a simultaneous digital campaign, incorporating social and search.

81
pieces of quality coverage
7
pieces of national coverage in the likes of the BBC, The Financial Times and The Guardian
300%
increase in daily website traffic

The result

Aspectus achieved over 80 pieces of quality coverage in four months, spanning the technology, national, financial services and security press. This, combined with the strategic digital placement of social media and paid search contributed to a 300% increase in daily website traffic, during the announcement of ZoneFox's Series A funding round.

From the outset, Aspectus has elevated the ZoneFox voice across our trade press. Furthermore we have worked together to deliver compelling content to drive engagement in key publications within our target markets. From both a responsive press office and a proactive pitching perspective, Aspectus have continued to deliver value for ZoneFox.

Lynsey Jenkins, Marketing Director
ZoneFox

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