London, 21st April 2008 – ExactTrak, a leading provider of global tracking and recovery devices has appointed Aspectus PR to handle the UK media launch of Security Guardian, a real-time tracking device that identifies the location of lost or stolen IT hardware such as laptops, desktops and servers. The PR campaign will be targeted at the consumer and business press, with a special focus on vertical media and regional press in Liverpool as Merseyside Police is the first customer to trial the device. Security Guardian will be showcased for the first time at this year’s InfoSec exhibition at London Olympia.

“As a relatively small company, taking a stand at InfoSec this year is a big investment for ExactTrak. I believe PR will help us to maximise the return we get on that investment,” says Norman Shaw, director of ExactTrak. “The project-based approach of Aspectus has enabled us to do this with minimum risk.”

According to the Home Office, 42,000 laptops were reported stolen in 2007, an average of more than 800 a week; research by the British Association of Insurers suggests a further 16,000 a year (300 a week) go unreported. Of those that are reported stolen less than one per cent are currently recovered by the police.

“When you look at the statistics it is clear that there is a real market need for devices like Security Guardian,” says Alastair Turner, managing director of Aspectus PR. “We anticipate a lot of media interest in this innovative product and the team is really excited about the prospect of working on the campaign.”

Following the launch of Security Guardian, Aspectus will be working with ExactTrak to maximise media exposure for its wider portfolio of products which includes tracking devices for mobile phones and devices such as MP3 players and GPS systems.

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About ExactTrak
Based in Oxfordshire England, ExactTrack is a provider of anti-theft and security products for tracking and recovering valuable lost or stolen items including laptops and mobile phones. The products are designed for private individuals, small companies, and large enterprises in the public and private sector. For more information go to: www.exacttrak.com

About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com.

Media Contacts:
Amy Redhead
Aspectus PR
Tel: 020 7487 8443
E: amy.redhead@aspectuspr.com

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