London, 19th May 2008 – snom technology AG, developer and manufacturer of Voice over IP (VoIP) telephones, has appointed Aspectus PR to handle its PR in the UK. The UK PR campaign will help to raise awareness of snom in the UK and highlight the benefits of VoIP as a real alternative to traditional PBX telephone systems. The Aspectus team will report into snom’s German PR agency, Möller Horcher Public Relations GmbH.

“Despite being well established in its home nation of Germany, snom has done minimal marketing activity in the UK, so this is an excellent opportunity for Aspectus to help snom make its mark on the market,” says Gabriele Horcher, managing director of Möller Horcher Public Relations. “We are really looking forward to working with the Aspectus team and are confident that together we can deliver great results for snom.”

“VoIP has always been touted for the cost saving benefits it can deliver but with the introduction of more standards and better security it has seen a real growth in popularity,” says Alastair Turner, managing director of Aspectus PR. “Now is absolutely the right time for snom to be building a profile in the UK media.”

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About snom
snom technology was founded in Berlin in 1996 and provides products in the area of Voice over IP, primarily on the basis of the open standards SIP. snom products stand out because of their high security standards and a multitude of functions that make everyday business communication considerably easier. The devices  are suitable for use in small and medium-sized enterprises, home offices, and for Internet Service Providers, carriers, and OEM customers. Through its partner network, snom is represented in more than 20 countries.

In addition to common standards, the Linux-based VoIP telephones support the most modern technologies such as STUN (Simple Traversal of UDP through NATs), NAT (Network Address Translation) and ENUM (telephone number mapping). With the technical implementation of the current specifications through the Internet Engineering Task Force (IETF), snom is also setting standards in matters of security. The two VoIPsecurity standards SIPs (RFC2246) and SRTP (RFC3711) ensure that the unwanted tracking or eavesdropping of conversations between snom telephones and other compatible terminals is practically impossible.

The Executive Directors of snom are Dr. Christian Stredicke, Alexander Khan and Dr. Michael Knieling. Members of the Supervisory Board include Prof. Harald Melcher, Klaus Füting and Yukio Shimada.

About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com.

Media Contacts:
Amy Redhead
Aspectus PR
Tel: 020 7487 8443
E: amy.redhead@aspectuspr.com

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