London, 1st February 2009 – Sentec, one of the UK’s foremost smart metering and energy technology companies, has appointed Aspectus PR to manage its first public relations campaign. The campaign will promote smart metering in general, and help raise awareness of the technology’s potential, as well as specifically promoting Sentec’s capabilities before the launch of the UK’s strategy for advanced metering. Initially focusing on media relations, the campaign will target both energy and utilities titles, as well as the business and consumer media and will position Sentec as a key player in the market.

Sentec provides technology and product development skills to an international group of clients. As the UK embarks on a nationwide smart metering programme, the company is ideally placed to discuss the lessons learned in the US and elsewhere, as well as commenting on the nature of the UK’s smart metering programme design. Sentec’s product development consultants are also able to talk to the various technological and strategic components of a future-looking smart grid.

Alastair Turner, managing director at Aspectus PR says: “Smart metering is a critical element in the UK’s plans to meet tough targets on reducing carbon emissions, and the gateway to a host of services that will transform the way that energy is produced, consumed and paid for. Sentec is a genuinely exciting company, developing truly innovative technology that could make a real difference to the UK’s performance. We are on the edge of a technology revolution in the UK energy sector and there are plenty of issues to bring to light. This is a great time for Sentec to be engaging with the UK media and we are sure that the PR campaign will bring very positive results.”

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About Sentec:
Sentec provides product development and innovation that meets the need for intelligent products in the energy market. It develops and licences technology in the utility sector with a particular focus on smart metering and smart grids globally. It also offers product development consulting in a wider range of industries and challenges. Much of its work is confidential, but partners include Sensus Metering, Morphy Richards, Disenco and Prodrive. www.sentec.com

About Aspectus PR:
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com.

Media Contact:
Alastair Turner
Aspectus PR
Tel: +44 (0) 20 7487 8443
Email: alastair.turner@aspectuspr.com

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