London, 13th July 2009 – Aspectus PR has been selected by Circadian Solar to manage its first marketing communications campaign. Formerly known as AdvanceSis, the company develops concentred photo-voltaic units, and has the potential to become one of the world’s leading players in the solar energy sector. Circadian Solar is the latest company to join Aspectus PR’s growing energy practice, that already includes specialist management consultants, established ETRM providers and innovative clean-tech start-ups among others.

The initial phase of the campaign will focus on successfully rebranding the company and developing a strong online presence for Circadian, which will function as a hub for all further media relations, an online press office and a valuable information resource. With the right foundations in place, the media relations campaign will reflect the global nature of Circadian’s current and future client base, and will target international publications as well as country-specific titles in the Americas, APAC and EMEA regions.

Alastair Turner, managing director at Aspectus PR says: “The decarbonisation agenda requires radical changes to the energy industry. Britain really is a powerhouse of innovation when it comes to developing technologies that can help achieve that transformation. There isn’t going to be just one solution to our energy problems, and it’s fantastic that there are so many start ups like Circadian that are taking scientific research and development and turning it into a viable, commercial proposition. It’s an incredibly exciting time to be involved in the renewable energy sector, which is poised for substantial growth, and we are sure that Circadian – and its public relations campaign – will achieve great things.”

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About Circadian Solar:
Circadian Solar is a UK company whose world-class team of scientists and engineers design, build and test photonic and photovoltaic systems. The company also works in strong partnerships with some of Europe’s most innovative players in optics, semiconductor growth and processing, and device and systems engineering.

Circadian Solar develops products in two major areas:

• Silicon photonics – the creation of new optoelectronic microsystems by integration of silicon fabrication processes with high efficiency semiconductors.
• Third-generation photovoltaics – targeting ‘grid parity’ electricity costs to accelerate the growth of solar energy on the basis of economics, not just environmental factors.

The company is privately owned and receives investment from Seven Spires Investment.
For more information, go to www.circadiansolar.co.uk

About Aspectus PR:
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com.

Media Contact:
Alastair Turner
Aspectus PR
Tel: +44 (0) 20 7487 8443
Email: alastair.turner@aspectuspr.com

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