London, 29th April 2010 – Central London-based Aspectus PR has appointed PR industry stalwart, Steph Johnson, as Head of North America. Steph has spent the last 16 years helping worldwide brands such as Citibank, Coopers & Lybrand and Hewlett-Packard and start-ups like Tervela, Marketcetera and Kx Systems achieve their communications goals through public relations and marketing.
Based in Manhattan, Steph will manage existing and future client projects in Canada, the US and Latin America. She will provide local support for clients across Aspectus PR’s core areas of expertise – including business technology, energy, consulting and financial services – and will expand the firm’s capabilities in this important new market.
“Throughout my agency career, and as a business owner, I’ve always been singularly focused on customer satisfaction. It’s taken me this long to find a company that fully aligns with my goals and experience. The opportunity to represent and grow the Aspectus PR brand in this market is the perfect challenge for me,” said Steph. “We are already servicing a number of international clients, as well as representing a selection of North American companies, and our new business pipeline is looking strong.”
Alastair Turner, managing director of Aspectus PR, concurred: “Our business in North America has continued to thrive despite market challenges. Prospects are responding well to our level of market knowledge and strong journalist relationships, our focus on high- quality content and our strong B2B social media proposition. They are impressed by our service-led approach that incorporates performance-related fees working and our own proprietary reporting system.”
“We’re a small agency, but have worked extremely hard to match our offerings to precisely meet client requirements. We’re also very ambitious so it was important for us to find a person with the right skill set and entrepreneurial spirit to provide a local presence and augment our efforts. We believe we have found this in Steph.”
About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com
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