London, 6th October 2011  Aspectus PR, the specialist business technology, energy technology and financial technology PR agency, has been appointed by Retain International, provider of resource planning software for businesses of all sizes, to manage its PR communications strategy and media relations in the UK.

Retain International has an established presence in the accountancy sector, providing resource planning software for nine out of the top ten accountancy firms. Aspectus has been appointed to lead a PR campaign to engage Retain International’s core accountancy audience whilst targeting new sectors, such as consultancy and other professional services markets.

“This is Retain International’s first venture into public relations so it was important that we worked with an agency that would understand our technology, our messaging and how and where to deliver it to drive business development,” says Peter Collins, director, Retain International. “Aspectus PR implements campaigns that both fuel and adapt to company growth, so it was the natural choice for us in maximising the impact of our PR strategy.”

“We are delighted to have been selected by such a successful company as Retain International,” says Alastair Turner, managing director, Aspectus PR. “There are outstanding opportunities for Retain International to expand its business into new sectors and markets. Drawing on the company’s rich customer base and unrivalled market knowledge, we will concentrate on producing an incisive portfolio of content including case studies, features and opinion-led articles. We look forward to helping to establish Retain International as a thought leader in its target markets.”

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About Retain International
Retain International is a provider of resource planning software for businesses of all sizes. Founded in 1992, it provides cost-effective and flexible solutions to allow firms to effectively manage their staff and resources. With a complete overview of current clients, projects and staff, organisations can ensure they are operating at optimum efficiency and profitability.

Retain International works with customers in over 65 countries, and has experience in providing solutions to the consultancy, accounting, banking and legal sectors, including PricewaterhouseCoopers, BDO, Shell, Zurich Insurance and Cap Gemini. For more information about Retain International’s suite of resource planning solutions, and for a free trial, please visit http://www.retaininternational.com/

About Aspectus PR
Aspectus is an international, business-to-business PR and marketing services consultancy specialising in financial and trading technology, energy, business services and corporate IT. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com

Media contact:
Alastair Turner
Aspectus PR
T (UK): 020 7242 8867
T (USA): +1 (646) 274 1348
E: pr@aspectuspr.com

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