London, 3rd May 2012 – Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events has signed a new contract with Australia’s Milestone Group, a global provider of advanced software solutions to the funds management industry. Milestone Group sells into a variety of vertical markets within financial services from asset managers to insurers, with Aspectus PR’s proven knowledge across these sectors and a successful communications campaign in 2011 being key factors behind the renewal.
This announcement also follows the news that Aspectus has expanded its financial services offering to cover capital markets, banking, insurance, alternative investments and global payments to better reflect the practice it has become.
“Milestone Group is a key client within our global financial services practice and we are delighted to continue the relationship with them,” said Alastair Turner, managing director, Aspectus PR. “The renewal of this contract builds on the fantastic results achieved last year for Milestone Group, which drove a significant increase in quality coverage across the firm’s key global media.”
Under the new contract, Aspectus will manage a new campaign for Milestone Group that will continue to follow the Agency’s content-based approach, which centres on marketing targeted, quality content to specific audiences in specific ways. It will incorporate message refinement, content production, media training and media relations across the UK, Europe, Australia and North America.
“We are in the business of building long-term relationships with our clients and have worked with a number of them for many years,” Turner continues. “This is testament to both the quality of our financial services offering and of our financial services team, who are not only experts in communications, but the global financial services market. When combined with our proactive and innovative approach to PR and marketing communications, our expertise and results deliver an extremely compelling service that ensures clients like Milestone Group stay with us for a very long time.”
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About Aspectus PR
Aspectus is a global, business-to-business PR and marketing services consultancy focusing on financial services, energy, business technology, engineering and events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com