UK-headquartered Lanner operates in a number of sectors including defence and aerospace, automotive and aviation, and has specifically tasked the agency with raising its profile within the oil and gas industry. While the company has been active in the sector for a number of years, it has recently refocused its strategy with a goal to significantly increase its global market share.
Using its unique approach combining content, media and search, Aspectus will deliver an initial messaging project and three-month brand awareness campaign targeting the liquefied natural gas (LNG) and midstream sectors.
David Jones, CEO of Lanner Group, said: “LNG and midstream companies face incredibly complex decisions relating to investment, logistics and infrastructure. Now more than ever, organisations need to understand the implications of various operational choices. We can offer companies a cost-effective solution to de-risk their decisions and accurately predict project outcomes.
“We engaged Aspectus as we believe that their global reach and specialist sector knowledge will play a key role in strengthening our market position. I am confident that, given their distinctive results-based approach, the Aspectus team will succeed in connecting us with our target audiences.”
Laura Iley, Account Director – Oil & Gas Lead at Aspectus, commented: “It is incredibly exciting to be working with Lanner Group whose innovative software has the potential to make a real difference in the oil and gas sector. Our role is to work closely with Lanner to tap into their specific audiences and create effective conditions for increasing their market share.”
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About Lanner Group
Lanner delivers predictive simulation technology, a key component of advanced analytics that allows organisations to harness big data, model complex processes and experiment with business decisions within a risk free, virtual environment.
Lanner’s predictive simulation solutions deliver unprecedented insight into existing operations as well as guidance through foresight for making the best business decisions for the future.
With its headquarters and software development based in the UK, Lanner works with organisations around the world to optimise their resources, streamline supply chains, design new facilities, manage valuable assets and drive business performance.
Lanner’s predictive simulation applications and solutions are widely deployable across distributed cloud environments, mobile devices and secure networks, and its standards based, award winning simulation engine has been embedded across leading vendors BPM software suites.
Aspectus is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectuspr.com