Aspectus will run Emerald Life’s media relations and advise on how to extend media campaigns across online and offline channels to increase their reach and influence.
Heidi McCormack, CEO Emerald Life, said: “We’ve got a big mission – to better represent those who have been underserved by insurers including the LGBT community, women and diverse family units. We needed an agency with the energy and ambition to match. That’s what we saw in Aspectus.”
Katy Galasinski, Group Director, Aspectus, added: “Our financial services team takes great pride in working with businesses that are genuinely doing things differently. There is so much talk of disruption in this sector but Emerald Life is really changing how insurance is offered. Our integrated, cross-channel strategy and creative ideas will give Emerald Life the recognition it deserves and drive potential customers to its website, ready to engage.”
Aspectus’ insurance team recently launched digital platform Inzura, and continues to manage top tier media relations for risk modeller RMS, while its personal finance team is running communications for online investment service, Wealthify, crowdfunding and P2P aggregator, Off3r, and retail trading firm OANDA.
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Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectuspr.com