London, 27 June 2017Aspectus, the specialist communications agency for the financial services, energy, technology and engineering sectors, has been appointed by breatheHR as its UK communications partner. Aspectus was appointed following a competitive pitch process thanks to its original thinking and obvious passion for the business.

breatheHR is a cloud-based platform that helps growing businesses escape the administrative aspects of managing people. Although trading as breatheHR for five years, the company has two decades of experience implementing HR systems. Familiar with the challenges of managing HR, breatheHR developed a platform that is secure, reliable and intuitive that is targeted specifically at the small business community. Aspectus will run a proactive media-focused programme, supported by creative campaigns.

Jonathan Richards, CEO, breatheHR commented: “I’m really proud of everything we’ve achieved as a company over the last five years. As we enter the next phase of growth, now is the time to invest in our brand and really think about how we engage our target audiences as well as existing customers. What really struck me about the Aspectus team was their drive and energy. It was clear to us all that the team really cared about executing a PR programme that would have a positive impact on our business.”

Alastair Turner, CEO, Aspectus added: “HR is something that impacts us all, and so, as a result, the breatheHR brief was something we were all able to relate to and really got our creative minds buzzing. HR is often confused with business admin, undermining the real value it can deliver to any organisation – our mission is to change that and ensure small businesses up and down the UK realise the return on investment they can garner from the right HR platform.”

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About Aspectus
Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.

In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.

About breatheHR:
Life as a small business is exhilarating. By comparison the admin involved in people management can feel a bit mundane. Managing people shouldn’t be taxing; it should be straightforward and intuitive. Say hello to breatheHR, cloud-based software that equips businesses with the tools and confidence they need to create the best employee experience.

Born in 2012, breatheHR now helps 2,500 companies manage their people with over 90,000 employees in the system. breatheHR is also sold through a successful partner network now supporting over 150 HR partners. Clients include: Mazars, ramsac, Digital Fibre and OneFile.

breatheHR is the trading name for Centurion Management Systems Ltd who’ve been selling software for 21 years.

Media contact
Sophie Hodgson
Aspectus
T (UK): +44 (0) 20 7242 8867
E: pr@aspectuspr.com
www.aspectuspr.com

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