Eyeota wanted to raise brand awareness and position itself as an authority on data.

In particular, third party data – within programmatic ad/marketing campaigns. The campaign targeted agencies and in-house marketers.

Client

Service(s)

PR & Comms

Sector(s)

Technology

Our Approach

Right from the beginning the campaign sought to proactively align Eyeota with the key debates shaping the industry – from data versus creativity through to a mini educational series about third party data and the crucial role it plays in the success of programmatic campaigns. The focus was on thought leadership articles, commentary and promoting the quarterly Eyeota Index.

Results we’re proud of

8m

Online coverage readership (generated from Dec 2015 – Apr 2016)

62K

Estimated coverage views

6

Backlinks

All in the details

Exceeded coverage targets

On average, Aspectus exceeded its coverage target by 100% during 2016 and generated direct LinkedIn approaches for CEO Kevin Tan.

Key titles

Aspectus secured coverage in all key titles including AdExchanger, Media Post, ExchangeWire, The Guardian, PerformanceIN and The Wall.

“Aspectus were tenacious and proactive in seeking to align us with topical issues. They were able to seek multiple placements from one idea, resulting in maximum coverage and our CEO being approached on a couple of occasions about pieces he had contributed.”

Laura Keeling
VP of Marketing, Eyeota

All Work

ACA Group

Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Marks & Clerk

Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Baringa

Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Ayming Group

Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
UHY

Building an effective presence in target media to enhance the company’s profile and its reputation
Gulf Bridge International (GBI)

Devising and delivering the launch of major new retail investment challenger brand