Direct marketing is no longer a stand-alone communications activity. In many cases, it’s an essential, connected part of a wider campaign that reinforces core messages and brand values. Language, style, tone, the use of supporting images – they all have a key role to play in influencing a decision maker.
At Aspectus we have extensive experience producing brilliantly effective collateral, advertising, newsletters and mailers.
For us, direct marketing can be the culmination of everything else we do when we are trying to communicate with a target audience. It’s that special moment when we set out to talk directly to individuals and get them to make a decision to engage.